Website and Internet Marketing
Vocabulary
Terms you may incounter
A​​​​​​​
Ad- A form of promoting or influential communication to potential customers in the form of print, sound or video
Advertising- is the act of promoting or marketing something in hope that your prospect will buy
Affiliate- A person or group that promotes someone else's business, product, service or idea for a personal gain and benefit.
Affiliate Marketing- Marketing that allow you to promote a product that you do not own but are still able to recieve a financial gain from your efforts.
Affiliate Program- A program where businesses will pay you a percentage for bring them paying customers
Analytics- characteristics about a website that can help measure performance and help you make improvement decision for your site
Anchor- A place holder on a website. An Anchor linked to a navigational button allows you to skip to where the acnhor is located.
Animated Counter- A marketing element used on websites to show urgency or progress in numbers and percentages.
Animated creator- A tool that allow you to create videos using cartoon characters
Animated Videos- A video that uses cartoon characters to tell your story or explain your business, product, service or idea
About Us Page- This page gives visitors an insight about the business product, service or idea. Its also introduces you to the people involved with the website
App- an abbreviation or short for application. A software program that is created to perform a specific action
B
Back Ground
Back Ground Column
Banner- A text or graphic box used for advertising on the internet
BIng- One of the major search engine on the internet
Blog
Body- this is the space between the header and the footer on a website where the bulk of your content will reside
Boxes- Containers used in creating websites to place elements in. Like text, navigational buttons and graphics.
Builderall Affiliate Program- A program where the Builderall company will pay you a percentage of the business you send them
Builderall business- The affiliate program that pays you to bring them paying costomer
Builderall Platform- A complete internet marketing platform with all the tools you need to promote any business, product, service or idea
Button-
C
Category- Classification of a website based on the majority content on the site. Search engine index your website based on its content.
Checkout
Code / Coding- The language (like HTML) used to construct or program websites. It tell the computer what to do, when do, where to do it.
Columns- Grids or boxes use to place content in to help organize a website
Contact- a web page that is use to give visitors a way to communicate with you.
Contact Form-
Content- information put on a website to engauge with visitors
D
Description- A statement that explains what a website is about and what it does.
Desktop-
DIY- Do It Yourself-
DNS- Domain Name Server- A system that stores IP address of websites. It directs computers to the website that was searched or when the domain name is typed into a internet browser
Domain name- An internet address chosen by a website own to Identify a website. A domain name is how people find your website on the internet.
Drag and drop- Using your mouse to move elements on a web page from one place to another.
Drag and drop pixel perfect website builder- An editor that uses the what you see is what you get (wysiwyg) system. It allow you to pick up items with your mouse and move it to another location in your website. Pixel perfect editor allows you to use photos without have to mess with the HTML/CSS code
Drop Down Menu- A menu that rolls down to reveal other navigational buttons
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E
Editor- Software used to create websites
Element- This is a broad terms that has many meaning. In regard to website creating I will say it is content used to improve the look and feel of a website (images, text, videos, etc..)
Email- Electronic messages sent through the internet
Email Autoresponder- Software used to send automatic messages
Email Marketing- Advertising through electronic messages
F
Facebook- One of the biggest social media platforms on the internet
Fix Column ratio-
Fixed Size
Floating Videos- A video that allow an image to move around or across a screen.
Footer- The bottom part of a web page
Funnel-
G
Gallery-
Google- The top search engine, directory and marketing tool on the internet
Graphics- Computer generated digital images
Grid- An invisible line structure that helps to aranging elements on a web page
H
Header- The top part of a web page
Home page- This is the first page in a website
Hover Element-
I
Images- A visual impression of something in the form of a photograph
Indexing- Categorizing a website in a search engine directory base on keywords, description and content found on a website
Internal Style-
Internet- A global computerize information and communication portal
Internet Tools- Technology that allow you to interact on the world wide web through text, video, images, and voice. Tools such as email, web hosting, website editors, video creators, google analytics and more...
Instagram- A social media network that allow you to share information, photos and videos.
IP Address- A (internal portocol) device individual identification and location tracker